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Treat Level Grading

Treat Levels Explained..

We’ve taken the guesswork out of the treat aisle by expertly grading every snack into our simple "Level" system, ensuring you find the perfect match for your dog’s age and chewing style. From perfect training focus to a radiant glow, we offer 100% natural, single-protein choices that make your dog’s wellness as irresistible as their favourite treat.

Every dog has different "bio-mechanical" and "nutritional" requirements. By choosing the correct level, you ensure your dog is receiving a resource that supports their everyday wellness.

While each treat/chew is assigned a primary Selection Level, the 'Flex' indicates its versatility. Depending on your dog's individual size & experience, it may flex into a different level to provide a more tailored challenge or a gentler task.

Level 1: The Gentle Selection
The Profile: Soft, pliable, and easily digestible.

The Purpose: Level 1 resources are designed for high-frequency use. Because they can be easily broken down, they are the essential tool for rapid-fire training and rewarding engagement without interrupting focus.

Expertly Screened For:
• Young Learners: Perfect for puppies (from 8–12 weeks) whose secondary teeth are still developing.
• Golden Years: Ideal for seniors with more fragile jaw strength.
• High-Stakes Focus: When you need a quick "pure-protein hit" for recall or scent-work.

Level 2: The Moderate Selection
The Profile: Firmer textures that offer a "Satisfying Chew."

The Purpose: Level 2 acts as the bridge between a reward and a task. These resources require more "jaw-work," which helps promote Oral Wellness and encourages Settled Behaviour through focused chewing.

Expertly Screened For:
• Daily Maintenance: Dogs who need a purposeful task to decompress after a walk.
• The "Looming Learner": Adolescents who are graduating from Level 1 but aren't yet "Power" chewers.
• Mental Calm: Using a firmer texture to lower the heart rate through the natural rhythm of chewing.

Level 3: The Power Selection
The Profile: Durable, intense, and long-lasting.

The Purpose: Level 3 resources are high-durability tools designed for Structural Health and maximum engagement. These provide the ultimate "occupational therapy" for dogs, offering a long-term task that supports Strong Foundations and joint agility.

Expertly Screened For:
• Strong Jaw Profiles: Breeds that require a durable outlet for their natural chewing instincts.
• Longevity: When you need a resource that provides 20+ minutes of focused enrichment.
• Oral Wellness: The intense texture provides a mechanical cleaning action for a Healthy Gum Line.

The "Flex" Philosophy
In the screening process, we recognise that dogs are individuals. That’s why you will see a "Level Flex" on many of our descriptions.

• A Level 2 resource for a Labrador might flex into a Level 3 task for a Toy Poodle.
• A Level 1 strip might flex into a Level 2 "chewing task" for a tiny puppy.

We provide the logic so you can make the best choice for your dog.